The Courier-Journal headline reads: “Kentucky bourbon giant Jim Beam reaches milestone despite COVID-19.” The story tells of record production during the pandemic as they respond to accelerating demand. That’s the real story. The headline should read that their production milestone was reached because of the pandemic, not despite it.
The increasing demand for liquor coincides with another accelerating trend during the pandemic in the United States: deaths of despair. These are lives lost due to depression, substance abuse, and a growing sense of hopelessness, especially among working-age males. This anxiety-induced pattern has been with us for a while, but the pandemic brought the crisis to a head. Something's going terribly wrong in American culture.
Social scientists try to comprehend what’s driving the downward spiral in mental and emotional health. The economic challenges and isolation of the pandemic certainly contribute. A major cause, or perhaps co-morbidity, seems to be a sense of hopelessness and loss of meaning many are feeling. The decline of influence of the Christian faith contributes to these ever-increasing challenges people face in coping with modern life.
The Good News is that the Church has the answer. We can offer the therapeutic. There is a Balm in Gilead who can heal the sin-sick soul. Churches need to reach beyond the four walls and meet people where they are, in their neighborhoods and social networks, get to know them, love them, and invite them into a life-changing relationship with Jesus.
A life without Christ is a life devoid of hope and meaning. God didn’t create us so we would eek out a miserable survival, but that our lives would flourish and thrive, that our relationships would be positive and life-affirming, that our work would be fulfilling, and that we would join him in his mission of redeeming all creation. God is good. Let’s share this good news with those who desperately need a new lease on life.
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